Mobile Optimized Websites
When you really take the chance to look at people in any public area today, there’s a very high probability that you’ll see many of them browsing the web with a smart phone, like an iPhone or Android. The truth is, 58% of Americans access the mobile web each day (in the UK the number is 55%, France is 59% Germany is 45% Japan is 78%) , according to a Google study released June of this year (2011), and that number is on an upswing. What’s more is that half of all Americans are expected to own a smart phone by the end of 2011.
To effectively provide this rapidly growing base of mobile web users an effective experience, an increasing number of businesses, website owners and individuals are pursuing mobile website development to make sure their website is optimized for smart phone display (It’s good to be “mobile friendly”). If the exponential growth of mobile web users doesn’t convince you to embrace the mobile web, then consider these facts and benefits to your business:
Better User Experience
Mobile websites are specifically made for handheld devices – nobody wants to browse a desktop website on their smart phone! Research on mobile website usability signifies that mobile-optimized websites significantly improve user experience and satisfaction, that makes a positive impression when it counts. From an I-Crossing study, people were asked if they expect sites they visit on a regular basis to provide a dedicated mobile version – 84% said yes! So, 84% of people are expecting that when they get to a site, that it’s going to have a mobile version.
Quicker Download Speed
Mobile websites are created for mobile standards and optimal loading speed, this results in less waiting and more browsing. As opposed to a regular desktop website, mobile sites use less images and take advantage of the caching ability that mobile devices offer.
Engagement and Context
A mobile website allows your organization to immediately engage users with mobile-specific features such as click-to-call, click-to-text, mapping functions (using built-in GPS) and social media functions (think foursquare and Facebook Places). Furthermore, if you are a local business mobile is particularly significant as more than 51% of all web searches performed from a mobile device are for local businesses. This is much more valuable than having an expensive yellow pages listing, especially since 43% of mobile searches result in a physical visit to the store location and 22% result in a purchase!
Improved Search & S.E.O. rankings
A mobile website produces better rankings on mobile-friendly search engines such as Google, Yahoo, and AIM, and additionally allows placement in an ever-growing number of mobile and local directories.
A mobile website immediately helps you stand out and conveys a positive, up-to-date brand identity for your company. A mobile-optimized website makes a good statement before you’ve said anything because it shows that you are in touch with your audience and how they use the technology already in their hands. You can even have your branded icon on a users mobile device 24/7 if you give them a good reason to join, such as “member only discounts” or loyalty programs.
Portability and Connectivity
A mobile website can be accessed anywhere in the world, whenever the user needs to find you. This level of constant connectivity provides an unprecedented opportunity to reach your target audiences in new ways, wherever they may be. This alone is making the traditional phone book obsolete.
A mobile website places you in the perfect position to stand out among your competitors – if your web site doesn’t look good over a smart phone users will start looking for one that does. A mobile website helps to ensure that you – not your competitors – capture visitor attention at the exact right time.
Infinitely more Flexible and Cost-Efficient Than Building an App
A mobile optimized website is generally much less restrictive to build a mobile presence compared to app development. The first dilemma is that app development requires producing different apps for different platforms (e.g. iPhone vs. Android vs. Blackberry), and submission to an app store. This makes apps much more fragmented and expensive to produce. This also creates a longer timeline to reach the market, and ultimately, target visitors.
The most crucial aspect however, is that users are required to download the app before it can be used. On the contrary, a mobile site is universal to all current smartphone browsers. This makes a mobile sites more flexible and cost efficient, with fewer barriers between you and your target users. Of course, there are many instances where native mobile application development would suit the situation better (interactive games being a primary example), and sometimes it makes sense to get both an app and also a mobile website. But for the well-rounded mobile presence a mobile-optimized website is generally a practical and effective first step.
There are many more additional benefits and opportunities by taking advantage of the mobile web such as mobile advertising, lead generation and mobile commerce. All of the possibilities are covered in other areas of our site but the quickest way to determine what will work best to achieve your goals is to contact us for a free consultation. There is no obligation to work with us and we are confident in our abilities to at least show you some techniques that would help you accomplish your goals faster and more efficiently.
Smart Phone Apps
It’s hard to turn on the T.V. these days and not see a commercial advertising “there’s an app for that”. With more than 500 apps being launched daily, its not enough to just build a smart phone app and throw it up on one of the various app stores. You need to make sure your target audience can find it, download it, and find enough utility to keep it on their phone.
Mobile application strategy
Creating a native mobile app is very different from a web app or mobile website and has very specific purposes and goals. SoMobi helps educate you on the advantages of having an app as opposed to developing a mobile site/application. When developing a native app, one of three things must adhere, the app MUST focus on one of three things:
- Utility: In this model, an app must be able to be helpful and “make life easier” for the end user (good examples of this are the apps that come pre-loaded on a lot of smart phones such as maps, music and weather)
- Entertainment: The app is a great way to fill the time gaps that end users face in their day to day activities (some of the best examples of these are social media apps– facebook, youtube, etc. and games)
- Content: The app must provide an ever-growing and ever-green amount of content that targets the end user (ex. mashable, cnbc, youtube would fall into this category as well)
The app you build today may not be the app you need for tomorrow. SoMobi creates an in depth mobile blueprint for you so your app can be easily changed and updated to give your end users what they want, and to achieve your pre-determined goals, in an marketplace that is constantly changing and evolving.
Mobile application development
By using our development process, you can see your app as it comes to life. Our team moves very fast, and you won’t have to wait weeks to see results. We will keep in touch with you every step of the way and will keep working until you are happy with the design and functionality of your app. We make it easy to make changes and improvements as we go, because once you see a working application and get user feedback, you will get a better understanding of how to provide a more valuable app to your end users.
Mobile application optimization
Most companies stop here in the process. However, we pride ourselves on the ability to work with our clients further than just the development process. Our team ensures your app has high quality and will delight your customers on all platforms because there is nothing more embarrassing, or detrimental to your rating, than having an app crash. Furthermore, we will work with you to ensure that your app can be found (through search, ratings, description and word of mouth) across the various mobile platforms and reaches your intended audience.
Mobile Analytics and Performance
In a further effort to ensure your success, we make it a point to track app download statistics and update you on feedback from users. We also have programs in place that can drive direct app downloads through our various advertising partnerships.
If you take the time, energy and monetary investment to develop an app, we have the expertise to guide you through the whole process– from idea to downloads. Most companies just provide software and don’t take it any further than that. The main thing that differentiates us is that we work with your goals in mind. We believe it is our duty to you to provide you with more than just a “shiny new piece of software” that looks good, but won’t achieve the objective you’re looking for. Nobody knows the intricacies of your app more than the people that build it and we provide the back end support that is really the most crucial aspect of a successful app. When you choose to work with us, you have everything you need under one roof which saves you time and money.
This is a very in depth process and is highly customized to fit your needs. Please contact us for details or to request a quote.
We’re here to help in any way we possibly can. Please fill out the form with any questions you have for us.